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Margaret Byrne: debunks myths of etiquette in Asia

Margaret Byrne is Principal Consultant at UGM Consulting, and a regular presenter at the Asialink Leaders Program.

In this video she debunks myths about the importance of etiquette when doing business in Asia, and instead emphasises the need for a broader shift in thinking and communication. She then gives her assessment of whether Australian businesses are understanding the importance of engaging with Asia.

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