Public broadcasting is Australia's best soft power
SYDNEY - August 5 - Mark Scott, Managing Director of the Australian Broadcasting Corporation has highlighted that public broadcasting is the most efficient and effective way of presenting Australia’s culture and institutions across the region, in a speech for Asialink-Asia Society AustralAsia Centre.
"It is the most cost-effective means of influencing foreign publics and reaching large numbers of people on a daily basis, he said, "far more than any other public diplomacy mechanism."
Mr Scott emphasized that in present times soft power and cultural diplomacy play a vital role in international relations and asserted that Asia was the centre of 21st century power.
He noted that China, France, Germany and Japan have all introduced additional services in Asia and the Pacific in the past 18 months for one important reason:
"Because this is the site, not just of Australia’s strategic and economic influences, but of 21st century power", he said.
Full Video | Read Speech
"It is the most cost-effective means of influencing foreign publics and reaching large numbers of people on a daily basis, he said, "far more than any other public diplomacy mechanism."
Mr Scott emphasized that in present times soft power and cultural diplomacy play a vital role in international relations and asserted that Asia was the centre of 21st century power.
He noted that China, France, Germany and Japan have all introduced additional services in Asia and the Pacific in the past 18 months for one important reason:
"Because this is the site, not just of Australia’s strategic and economic influences, but of 21st century power", he said.
Full Video | Read Speech
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