The Australian meets our 2011 Leaders
MELBOURNE, 18 April 2011 - Rowan Callick, Asia Pacific Editor of The Australian, describes the difficulty of ‘selling’ Asia-related stories to his editors, in a discussion with Asialink Media Director Jenny Conley, as part of the Asialink Leaders Program
"I have to be a salesman for what I’m working on and try to persuade [editors] why its of interest to readers”, he said.
Listen to full podcast
"I have to be a salesman for what I’m working on and try to persuade [editors] why its of interest to readers”, he said.
Listen to full podcast
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